Longines to extend its partnership with the Breeders’ Cup
Longines is proud to renew its collaboration with the Breeders' Cup, one of Thoroughbred horse racing's most famous international events. As part of this new agreement, the Swiss watch brand becomes the Title Partner of the newly named Longines Breeders’ Cup Classic.
A brand that has been rooted in equestrian universe for 150 years, Longines has been an important Breeders’ Cup partner since 2014. In addition to acting as the Official Timekeeper and Official Watch for the Breeders’ Cup World Championships, the renowned watchmaker continues to serve as the Title Partner for the Longines Breeders' Cup Turf and the Longines Breeders' Cup Distaff. The brand also officiates the Longines Prize for Elegance competition, celebrating the World Championships’ most elegant man and woman each year.
“For years, Longines’ unwavering support of the Breeders’ Cup and the horse racing industry has been extraordinary, and we are greatly pleased that they have expanded our partnership to a new level,” said Drew Fleming, Executive Vice President and COO of Breeders' Cup. “The Longines Breeders’ Cup Classic is one of the world’s greatest horse races and it’s hard to imagine a better brand fit when matched with the elegance and prestige of Longines.”
The Breeders’ Cup World Championships, a two-day event consisting of 14 races, continues to be recognized as one of the world’s most exciting gathering of the sport’s greatest horses, jockeys, trainers, owners and breeders. The 2019 event will take place on November 1-2 at Santa Anita Park in Arcadia, California. The Longines Breeders’ Cup Classic will take place on Saturday, November 2, and will be televised live and in primetime on NBC.