Swiss watch brand Longines is delighted to announce its new collaboration with THE LONGINES BALVE OPTIMUM Show Jumping and Dressage competition as Title Partner, Official Watch and Official Timekeeper. Initiated more than 70 years ago, this great sports event will be held in the elegant Castle of Wocklum, located in Balve (Germany), from June 13 to June 16. This prestigious equestrian rendezvous, built upon tradition yet always looking towards the future, carries a clear vision, highlighted by its Director, Rosalie Freifrau von Landsberg-Velen: “We are incredibly proud and happy to make history in Balve this year. Longines represents a fantastic partner for the newly named LONGINES BALVE OPTIMUM. With our motto “future needs origin” as a foundation, we share various values with Longines, such as tradition, precision, motivation, know-how, top performance, elegance, love of equestrian sport and horses, high quality and idealism. The LONGINES BALVE OPTIMUM aims to become a name that will shine far beyond regional borders, combining our Sauerland down-to-earth character with the internationally recognized Longines brand. A great partnership that promises a great event." %break%Longines Marketing Vice President, Matthieu Baumgartner comments: "We are especially proud to announce that, from this point forward, Longines will associate its name with the LONGINES BALVE OPTIMUM. This new partnership reinforces our long-lasting passion for the equestrian universe, which dates back one century and half. More particularly, we, at Longines, attach a great importance to support events that are aligned with our core values of tradition, elegance and performance, which are perfectly embodied by the LONGINES BALVE OPTIMUM. We are looking forward to taking part in this exciting sports event, which strengthens Longines’ ties with Germany: a country in which our brand is present since its earliest moments, in the 1830s.” Longines’ involvement in equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912 already, the Swiss watch brand first partnered with an international showjumping competition in Portugal. Today, Longines’ involvement in equestrian sports includes show-jumping, flat racing, dressage, driving and eventing competitions.
The new Longines Masters of Lausanne will be held from June 20 to 23, 2019 and will celebrate the beauty of the sport as the best show jumping riders and horses in the world will compete in Lausanne, home of no less than 50 sports related organisms, including the Fédération équestre internationale (FEI). The unique Longines Masters’ signature concept combining top of sport and lifestyle goes outdoor for the first time and will showcase four days of competition including the iconic Longines Speed Challenge, the Masters Power and the Longines Grand Prix. With prestigious partner brands, celebrity guests, unique shopping experiences, fine dining and family activities, the Longines Masters of Lausanne is set to become a unique rendezvous on the sporting and social calendar. Each Longines Masters events is broadcast in close to 100 countries and reach up to 260 million households, and benefits from extensive digital coverage reaching a unique global audience and new fans from around the world.
The 2019 edition will see a formidable line up of 20 events across continents as the Longines Global Champions Tour circuit expands to bring top-level show jumping to new venues. Indeed, three new breathtaking destinations join the circuit this year: Stockholm, Montreal and New York, making a significant footprint spanning The Americas, Europe, Asia and the Middle East. For the first time, the opening leg of the series was staged in Doha in the magnificent AL SHAQAB Equestrian Centre. The Tour will then head to iconic destinations such as Mexico City, Shanghai, Monaco, Paris and Rome. The prestigious final event of the season will take in New York on Governors Island. Last but not least, the circuit will conclude with the Longines Global Champions Tour Super Grand Prix in Prague, which gathers the winners of each Longines Global Champions Tour Grand Prix leg for the ultimate battle. As the Title Partner and Official Timekeeper of the Tour, the Swiss watch brand Longines was delighted to witness the victory of Julien Epaillard (FRA) on Usual Suspect d’Auge in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Doha. This victory handed him the first golden ticket to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the next legs. Ben Maher (GBR) on Explosion W and Nicola Philippaerts (BEL) on H&M Chilli Willi secured second and third place respectively. Over the weekend, spectators had the opportunity to discover the Conquest V.H.P. “Very High Precision” Chronograph model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. positioned itself as the standard-bearer of extreme precision.