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News

  • 06/19/2019

    Horse Racing

    Royal Ascot 2019

    This week, the Ascot racecourse (UK) hosts one of the world’s most anticipated sports event of the year: the Royal Meeting. The Swiss watch brand Longines is honoured to take part in this prestigious horse racing rendezvous as its Official Partner, Official Timekeeper and Official Watch.   On Wednesday, 19 June, Longines had the pleasure to invite its Ambassador of Elegance Chi Ling Lin to experience the Royal Meeting’s unique atmosphere. Following the remarkable victory of Dashing Willoughby in the Queen’s Vase race, the acclaimed Asian actress, together with Longines Vice President Richard Strohmeier, presented elegant timepieces to the winning owners (Mick and Janice Mariscotti), trainer (Andrew Balding), jockey (Oisin Murphy), and groom (Angela Cheshire). Later on that day, the owner (Sir Evelyn and Lady Lynn De Rothschild), the trainer’s representative, the jockey (Frankie Dettori) and the groom (Corrado Morale) of Crystal Ocean, the winning horse of the Prince of Wales’ Stakes, also received elegant Longines watches from the hands of Their Royal Highnesses The Prince of Wales and The Duchess of Cornwall.   In line with the refinement of the Royal Meeting, Longines is proud to highlight the Official Watch of Royal Ascot, a steel and gold model from the Record collection. Combining classic elegance with watchmaking excellence, each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).   Longines and the Equestrian Universe Longines’ passion for the equestrian world dates back to 1869, when the brand produced its first equestrian pocket watch, displaying a proud horse head. A few years later, in 1878, Longines developed a chronograph movement, fitted in a case engraved with a jockey and his mount.  Seen on the racetracks as early as 1881, this type of timepieces proved extremely popular among jockeys and horse-lovers, as it enabled its user to time performances to the second. Today, Longines’ involvement in equestrian sports includes flat racing as well as show-jumping, dressage, driving and eventing competitions. Longines chose to support equestrian sports as a perfect illustration of its core values: tradition, elegance and performance.

  • 06/16/2019

    Horse Racing

    Prix de Diane Longines 2019

    The much-awaited Prix de Diane Longines, of which Longines was the Title Partner for the 9th consecutive year, saw the incredible victory of Channel and Pierre-Charles Boudot (FR) in the world’s biggest race for fillies. The Swiss watchmaking brand was delighted to present the owner, trainer and jockey of Channel with elegant timepieces from the hands of its Ambassador of Elegance Simon Baker. The acclaimed Australian actor joined the Longines Family in 2012 and was introduced as a new Longines Ambassador of Elegance during that year’s edition of the Prix de Diane Longines. With no fewer than nine races to rhythm this prestigious and glamorous event, the Prix de Diane Longines offered great sports emotions for the delight of all equestrian lovers in attendance. As the Official Timekeeper of the event, Longines was particularly proud to be part of the Prix Longines Future Racing Stars and the Prix de la Reine Marie-Amélie Longines. The former is open to young jockey from riding schools across the world, while the latter showcases the female riders from the FEGENTRI (International Federation of Gentlemen and Lady Riders). French jockey Thomas Trullier riding Espionne set themselves apart in the Prix Longines Future Racing Stars and Tereza Grbavcicova (CZE) and her mount Bubble Brook crossed the finishing line first in the Prix de La Reine Marie-Amélie Longines. The brand had thus the great honor of granting both winners with an elegant Longines watch as well as a school bursary to the youngest winner. On the occasion of the 170th edition of this equestrian rendezvous of elegance, the sumptuous Chantilly racecourse was adorned with colourful motifs of racing silks for the greatest pleasure of the elegantly dressed spectators. Together with its Partner France Galop, Longines organized the “Mademoiselle Diane by Longines” award, celebrating the most elegant lady at the racecourse. This year, Abigail Lopez-Cruz was selected by the jury as the winner and had the honour to receive an elegant timepiece belonging to the Record collection from the hands of Simon Baker. The Record collection – the Official Watch of the 2019 edition The Prix de Diane Longines was also the occasion for the brand to present a stainless steel and rose gold model of its Record collection as the Official Watch of the event. Combining classic elegance and watchmaking excellence, each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). Besides, this collection was celebrated in grand style on Saturday evening, during a special event held in the gardens of the sumptuous Château de Chantilly in the presence of Longines Ambassadors of Elegance and Hollywood stars Kate Winslet and Simon Baker. For this unique and exclusive event, Longines highlighted – on the wrists of its Ambassadors – a stainless steel and rose gold pair watch from the Record collection, which is perfectly in line with the philosophy of the brand to give its female and male customers a wide range of variations in all of its collections, enabling them to find the perfect fit for their taste and personality.

  • 06/12/2019

    Horse Racing

    Longines is proud to have timed the victory of Myrzabek Kappushev on Centurion at the Russian Federation President’s Cup

    As Title Partner, Official Timekeeper and Official Watch, Longines was proud to time the Russian Federation President’s Cup, which saw the remarkable victory of Myrzabek Kappushev on Centurion in front of thousands of spectators at the Central Moscow Hippodrome. The victorious jockey and owner Ali Uzdenov were presented with an elegant Longines timepieces from the hands of Dmitry Lyakhovoy Longines Brand Manager Russia, and Dmitri Dmitriev Longines Regional Sales Managers Russia. On this occasion, the winged hourglass brand was also delighted to highlight the Official Watch of the event, a lady model from the Record collection, featuring a white mother-of-pearl dial with diamond indexes, mounted on an elegant stainless steel bracelet with a rose gold cap. The collection combines classic elegance and excellence, aspiring to become the spearhead of the brand. Each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).%break%Longines’ passion for the equestrian world dates back to 1869, when the brand produced its first equestrian pocket watch, displaying a proud horse head. A few years later, in 1878, Longines produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881, this type of timepieces proved extremely popular among jockeys and horse-lovers, as it enabled its user to time performances to the second. Today, Longines’ involvement in equestrian sports includes flat racing as well as show-jumping, endurance, dressage, driving and eventing competitions. Longines chose to support equestrian sports as a perfect illustration of its core values: tradition, elegance and performance.

  • 06/08/2019

    Horse Racing

    Longines times Sir Winston’s victory at the 2019 Belmont Stakes

    As Preferred Partner, Official Timekeeper and Official Watch of the 151st Belmont Stakes, Swiss watch brand Longines was proud to time Sir Winston’s win at Belmont Park on Saturday, 8 June 2019. Sir Winston’s Owner, Trainer, and Jockey received elegant Longines timepieces from the hands of Pascal Savoy, Longines US Brand President. Earlier that day, the brand celebrated the victory of Rushing Fall at the Longines Just A Game Stakes.   On that occasion, the winged hourglass brand was also delighted to host the Longines Prize for Elegance fashion contest to celebrate style and glamour associated with the Triple Crown. The participants walked the runway for celebrity judges who selected the most stylish woman from Belmont Park, and presented her with an elegant Longines watch. The Official Watch of the Belmont Stakes is a new model from the Conquest Classic collection. This line skillfully combines modernity with the refinement that defines the brand. Elegant and sleek, this latest creation, set with diamonds, is both resolutely feminine and boldly contemporary.