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  • 10/02/2019

    Corporate

    Longines inaugurates its very first Boutique in Romania

    Strenghtening its presence in Eastern Europe, the Swiss watch brand Longines celebrated today the grand Opening of its very first Boutique in Romania. Located in the famous “Baneasa Shopping City” mall in Bucarest and spread across 39 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    The inauguration of the Longines boutique took place in the presence of Walter von Känel, Longines President, Arthur Popa, CEO de Baneasa Shopping City, Ionut Tanase, Longines Brand Manager at B&B Collection, Dmitri Dmitriev, Longines’ Regional Sales Manager, and Mr. and Mrs. Binda, owners of the B&B Collection company. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant boutique and timepieces.%break%On this occasion, Longines President Walter von Känel said: “We are really proud to open our first boutique in Romania, and to offer our customers in this country the opportunity to enjoy Longines’ universe, as well as our elegant collections, in a premium environment.”   The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines boutique is located at 42D, Soseaua Bucuresti-Ploiesti, in “Baneasa Shopping City”.

  • 09/11/2019

    Corporate

    Longines HydroConquest new all-black ceramic version is pre-selected by the 2019 jury of the GPHG in the Diver’s watch category

    Longines is proud to announce that its HydroConquest new all-black ceramic version has been pre-selected by the 2019 jury of the Grand Prix d’Horlogerie de Genève in the Diver’s watch category. This timepiece was launched internationally in the beginning of the year. The GPHG's international jury, composed of some 30 experts with a variety of skills, conducts two rounds of voting by secret ballot in an entirely independent manner. The freedom of the jury salutes the creative audacity, technical and artistic genius, passion and expertise that have been nurturing the vitality of the watchmaking for centuries. The winners will be announced on Thursday November 7th 2019, at the 19th GPHG Awards Ceremony, to be held at the Théâtre du Léman in Geneva.   About the new HydroConquest timepiece Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish. An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece. Inside its 43 mm case, this three-hand and a calendar watch features a self-winding mechanical movement (L888.3) developed exclusively for Longines. The radiant white of its Super-LumiNova® coated indexes and hands contrasts with the deep black of its dial. The new HydroConquest comes with a black rubber strap offering precise size adjustment for optimal comfort. With its strong identity and highly distinguished lines, this all-ceramic version will find its rightful place on the wrists of aquatic sports lovers who seek to combine performance and elegance.

  • 09/11/2019

    Corporate

    Longines inaugurates its new Boutique in Riyadh

    On Wednesday, 11 September, the Swiss watch brand Longines celebrated the opening of its new boutique in Riyadh (Saudi Arabia). Spread across 78 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    Present on this occasion, Longines President, Walter von Känel, said: “We are really proud to open this new boutique in Riyadh, offering our customers the opportunity to enjoy Longines universe, as well as our elegant collections in a premium environment.” Following the ribbon cutting ceremony, the guests were invited to discover Longines’ elegant boutique and timepieces.%break%The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines boutique is located at Riyadh Park, on 2886 Northern Ring Branch Road Al Aqiq Riyadh 13511, 6332 Riyadh.

  • 09/04/2019

    Corporate

    The new Conquest Classic is bold, yet refined

    The Conquest Classic by Longines skillfully combines modernity with the refinement that defines the brand. Elegant and sleek, these latest creations are both resolutely feminine and boldly contemporary. Designed to set the pace of the modern woman’s day, they will delight those who masterfully weave together the many facets of their lives.     Mikaela Shiffrin, the face of exceptional women, has already adopted the new Conquest Classic. “At once elegant and sporty, the new Conquest Classic is a natural fit on my wrist. Its feminine lines and dynamic spirit make it a watch that suits my personality as an athlete and a woman.” Longines Ambassador of Elegance since 2014, the young ski champion perfectly embodies the values of the winged hourglass brand represented in these new models.     Available in two sizes (29.50 mm and 34 mm in diameter) and sometimes featuring diamonds, the steel case of the new Conquest Classic houses a quartz movement.  The collection offers five different dials – sunray blue, sunray black, sunray silver, white mother-of-pearl or black mother-of-pearl – on which pink or rhodium-plated hands revolve. Pink indexes or diamonds complete the dial of this timepiece mounted on a steel bracelet that lends it finesse and refinement.

  • 08/26/2019

    Corporate

    Longines inaugurates its new Boutique in Taipei

    Longines celebrated the opening of its new Boutique in Taipei 101 in Taiwan on 26th August. On this occasion, Longines Ambassador of Elegance Jung Woo-Sung joined the brand for the traditional ribbon-cutting ceremony with Walter von Känel, President of Longines. The new store displays a large selection of Longines timepieces, including the most emblematic watches of the brand as well as its latest models. At the same time as the Boutique inauguration, Longines celebrates the opening of the “My Master Moment” watch and photography exhibition showcasing the new models of The Longines Master Collection, along with timepieces from Longines’ museum in Switzerland, especially sent for this exhibition.

  • 08/26/2019

    Corporate

    The latest models of The Longines Master Collection unveiled in Taiwan

    Taipei hosted the official presentation of The Longines Master Collection new timepieces in presence of Jung Woo-Sung, Longines Ambassador of Elegance. The Swiss watch brand was proud to present the 2019 models, characterized by a moon phase indicator and a refined aesthetic, thus strengthening one of its emblematic line created in 2005. From the start, this collection has enjoyed an undeniable level of success propelling its status as the best representation of Longines watchmaking expertise.   “This year, with the new models of The Longines Master Collection, we clearly reaffirm our commitment to traditional watchmaking. With a moon phase indicator at 6 o’clock and a new calibre developed exclusively for Longines, the 2019 pieces really stay true to the DNA of the line”, said Walter von Känel, President of Longines on the occasion of The Longines Master Collection presentation.   After making an appearance at the opening of the new Longines Boutique in Taipei 101, Longines Ambassador of Elegance Jung Woo-Sung attended The Longines Master Collection event.   During the evening, the South Korean actor, director and producer joined Walter von Känel on stage to share his thought about the new models: “The Longines Master Collection is the perfect watch for me. Its classical elegance and timeless aesthetics completely match with my style. I particularly like the new face of the dial with its sleek moon phase display”.

  • 08/23/2019

    Corporate

    Longines officially inaugurates its renewed Phnom Penh Boutique

    Strenghtening its presence in Cambodia, the Swiss watch brand Longines celebrated, on 23 August 2019, the reopening of its Phnom Penh Boutique on No.171, St.130, Sangkat Phsar Thmei1, Khan Daun Penh. Spread across 484 square feet, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    Numerous guests attended the event, including retail partners, local celebrities, as well as the Director of the Swiss Agency for Development and Cooperation in Cambodia. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant boutique and timepieces.%break%The winged hourglass brand took this opportunity to highlight its new models from the HydroConquest collection.  Combining watchmaking excellence and traditional elegance, both hallmarks of the winged hourglass brand, this line features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. These new, refined models derive their inspiration from the fascinating world of aquatic sports.

  • 07/24/2019

    Corporate

    Longines inaugurates its new boutique in VR Chennai with its Ambassador of Elegance Aishwarya Rai Bachchan

    On July 24, 2019, Longines celebrated in Chennai (India) the opening of its new boutique at VR Chennai, in the presence of its Ambassador or Elegance Aishwarya Rai Bachchan. Spanning over 350 square feet, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models. Speaking on this occasion, Aishwarya said: “I have been a part of the Longines’ family for two decades now and I have only seen it grow from one milestone to another. Today, I am very happy and proud to inaugurate this new Longines boutique in Chennai, a city close to my heart.”   On this occasion, Aishwarya was presented with a timepiece from the new HydroConquest collection.  Combining watchmaking excellence and traditional elegance, both hallmarks of the winged hourglass brand, this line features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. These new, refined models derive their inspiration from the fascinating world of aquatic sports.

  • 06/15/2019

    Corporate

    The Record collection perfectly embodied by Longines Ambassadors of Elegance Kate Winslet & Simon Baker

    On the eve of the much-awaited Prix de Diane Longines, the Swiss watchmaking brand held a special event in the breath-taking setting of the Château de Chantilly with its Ambassadors of Elegance and acclaimed actors Kate Winslet and Simon Baker. Longines was proud to welcome them for the very first time together in a same venue. Before attending this elegant celebration, Kate Winslet and Simon Baker had the opportunity to take part in a joint photoshooting, a premiere for the two actors, highlighting a pair watch from the Record collection. Together with the Longines management, Kate and Simon were delighted to present the exclusive visuals during the celebration.   For this unique and exclusive event, Kate Winslet and Simon Baker highlighted a pair watch from this range in stainless steel and rose gold, perfectly in line with the philosophy of the brand to give its female and male customers a wide range of variations in all of its collections, enabling them to find the perfect fit for their taste and personality. The ladies model features a white mother-of-pearl dial with diamond indexes, while the men piece displays a sunray silver dial with bar indexes. Both watches are mounted on an elegant stainless steel bracelet with a rose gold cap.   The Record collection The Record collection combines classic elegance and watchmaking excellence. Each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and which is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). With four sizes (26.00 mm, 30.00 mm, 38.50 mm and 40.00 mm) and a variety of dials, this collection is designed for men or women. All of the models feature the 3 working hands/date version and are available in steel, 18-carat rose gold or stainless steel and rose gold. Some pieces also offer a version inlaid with diamonds.  These watches come with a stainless steel or a stainless steel with a rose gold cap bracelet, or are fitted on a black, brown or blue alligator strap.

  • 06/13/2019

    Corporate

    Terry Pheto welcomed as Longines Family Member

    The Longines Family continues to grow with the entry of the South African actress, film producer and business woman, Terry Pheto. The official welcoming took place on Thursday, 13 June, at the Swiss watchmaker’s headquarters in Saint-Imier (Switzerland), where the new Longines Family Member was welcomed by the brand’s management and given a private tour of the establishment.   “I am particularly honoured to become a Longines Family Member. Today, I have had the chance to visit Longines’ headquarter in Switzerland, discovering the company’s fascinating history. Collaborating with a brand that has been around for such a long time is a tremendous responsibility, but also a great opportunity,” said Terry Pheto.   The South African actress was first welcomed by Longines as a Friend of the Brand in 2017 and their relationship over the past two years has blossomed. Terry Pheto, who shot to fame for her role in the Oscar-winning movie Tsotsi, now joins a select, handpicked, group of Longines Family Members from across the globe representing the brand in different territories.