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  • 12/18/2018


    Longines launches a new boutique in Singapore at Wisma Atria, Orchard Road

    Longines celebrated the opening of its new Singapore boutique at Wisma Atria in the presence of Chi Ling Lin, Longines Ambassador of Elegance. Spanning over 1,500 square feet, it is the largest Longines boutique in Singapore. Watch collectors, members of the press and invited guests witnessed the opening ceremony and joined in the celebrations.

  • 12/25/2017


    Longines Ambassador of Elegance Aaron Kwok attended the Longines Fuzhou Boutique opening

    Today, the Swiss watchmaker Longines inaugurated its Boutique at the Fuzhou Dong Bai Center in China. On this occasion, Longines Ambassador of Elegance and successful actor Aaron Kwok joined the Swiss watch brand for the traditional ribbon-cutting ceremony. As Longines is celebrating its 185th Anniversary this year, the event was a good opportunity to present a great exhibition devoted to the history of the winged hourglass brand. Moreover, in order to create a festive atmosphere, a Christmas tree lighting ceremony was organized during the inauguration.

  • 12/22/2017


    Longines inaugurates its new Boutique in Bengaluru with its Ambassador of Elegance Aishwarya Rai Bachchan

    Today Longines was delighted to inaugurate its first Boutique in Bengaluru at the famous U.B. City. This new Boutique, true to Longines’ design philosophy, welcomes visitors into an elegant and contemporary environment. The shop perfectly embodies the DNA of the brand and offers a perfect setting for the Longines timepieces. In addition, the U.B. City, one of the finest and most luxurious retail spaces in India, offers an attractive setting for the brand’s Boutique. On this occasion, the Swiss watch brand presented new models from The Longines Master Collection, featuring a sunray blue dial. The blue variations in this unisex collection are perfectly in line with the classic and understated spirit of the brand. The sunray blue dial shows the hours, minutes and seconds thanks to rhodium-plated hands that stand out subtly. These models are available with stainless steel or an alligator watch strap of the same colour as the dial for total harmony. After the inauguration, Longines Ambassador of Elegance, Aishwarya Rai Bachchan commented: “I have been part of the Longines family for an Elegant 18 years now, and I continue to feel a sense of pride and honor every time I inaugurate a new boutique from the brand. This one is special, since it is a first in this beautiful city of Gardens, Bengaluru. I have always felt a sense of home here and have loved visiting this city. I think the mall will provide the brand with the right environment, imperative for growth. Finally, I wish this boutique and Longines all the very best.”

  • 12/15/2017


    Longines Dream Mall Kaohsiung Boutique Grand Opening & New Record Collection Launch Event

    On Wednesday December 13, 2017, Longines celebrated the re-opening of its boutique in Dream Mall Kaohsiung, located in southern Taiwan and took this opportunity to launch the new Record Collection, a line combining classic elegance and excellence, aspiring to become the spearheads of the brand. The brand’s Ambassador of Elegance Chi-Ling Lin graced the event with her presence and participated in the ribbon-cutting ceremony.

  • 12/14/2017


    Longines officially inaugurates its first Corporate Boutique in Switzerland

    Longines marks 185 years of history and innovation by inaugurating today its first Corporate Boutique in Switzerland at the Bürgenstock Resort Lake Lucerne. This celebration, led by Walter von Känel, President of Longines, and Christophe Jeanneret, Brand Manager Swiss Market, was marked by the presence of Giulia Steingruber, Ambassador of Elegance. The ribbon-cutting ceremony took place before a select group of guests and media. The elegant environment of the boutique, covering more than 80 square meters, enhances a wide range of models on display. It has a natural warm wooden interior display cabinets, each branded with the Longines logo, giving the space a timeless atmosphere. This Longines boutique will allow the clients and watch collectors to come and admire iconic timepieces of the brand, as well as new models. “We are very proud to have opened our first Corporate Boutique in Switzerland and to provide our customers, visitors and tourists with the opportunity to discover our watches in an elegant environment reflecting the DNA of the brand. The boutique also offers a Museum section retracing Longines’ 185 years of watchmaking expertise,” said Walter von Känel. “Located in this extraordinary place, this boutique welcomes both collectors or enthusiasts as well as anyone curious to discover or acquire an exceptional timepiece.” Attending this inauguration, Longines Ambassador of Elegance Giulia Steingruber declared: “I am delighted to have been invited to the Bürgenstock Resort for this inauguration and to be able to show my support for Longines. I have been an Ambassador for the brand since 2014 and this participation in an official inauguration here in Switzerland, close to home, is the perfect premiere for me. I believe its sophisticated atmosphere is a perfect match for Longines’ elegance and that of its watches.” This new Boutique represents a modern interpretation of the brand’s traditional values and 185 years of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.

  • 12/04/2017


    Longines officially presents its new Conquest V.H.P. and launches the first leg of the Longines Masters

    Longines has chosen the first day of the Longines Masters of Paris for the French launch of its new timepiece, the Conquest V.H.P “Very High Precision”. The Swiss watchmaking brand unveiled this model representing a new achievement in the field of quartz in its Boutique located at the Faubourg Saint-Honoré. This exceptional timepiece combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system, the Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision. The Swiss watchmaking brand and its partner EEM have also seized this opportunity to launch the Longines Masters season III, which starts today with the first leg held in Paris. This event combines unparalleled glamour with top-tier equestrian performance, bringing together the world’s best horse riders for four days of fierce competition. In addition, to celebrate the beginning of the serie – of which Longines is the Title Partner and the Official Timekeeper – Grégory Wathelet, great winner of the Longines Grand Prix 2016, was invited to defend his title by bringing the trophy of the competition, which will be held on Sunday 3 December 2017 at the Parc des Expositions in Paris Nord Villepinte. Among the invited guests, Longines was honored to receive its Ambassador of Elegance, Swiss rider Jane Richard as well as Luciana Diniz and Philippe Rozier, all three of them participating in the Longines Masters of Paris. In addition to the Longines Grand Prix, the winged hourglass brand has the pleasure to lend its name to another highlight competition of the weekend: the Longines Speed Challenge on Friday night – with Longines Ambassador of Elegance Chi Ling Lin attending. Besides, Longines is for the first time, the Founding Partner of the Riders Masters Cup, an innovative show-jumping competition that pits the two major equestrian powers, the United States against Europe, against each other in a never before seen transatlantic battle.