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Lausanne; new leg; Longines Masters Series
2019-03-18
Jumping
Lausanne, new leg of the Longines Masters Series

The new Longines Masters of Lausanne will be held from June 20 to 23, 2019 and will celebrate the beauty of the sport as the best show jumping riders and horses in the world will compete in Lausanne, home of no less than 50 sports related organisms, including the Fédération équestre internationale (FEI).

The unique Longines Masters’ signature concept combining top of sport and lifestyle goes outdoor for the first time and will showcase four days of competition including the iconic Longines Speed Challenge, the Masters Power and the Longines Grand Prix. With prestigious partner brands, celebrity guests, unique shopping experiences, fine dining and family activities, the Longines Masters of Lausanne is set to become a unique rendezvous on the sporting and social calendar.

Each Longines Masters events is broadcast in close to 100 countries and reach up to 260 million households, and benefits from extensive digital coverage reaching a unique global audience and new fans from around the world.

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2019 Longines Rising Ski Stars; Meta Hrovat; Clément Noël
2019-03-17
Alpine Skiing
The 2019 Longines Rising Ski Stars prizes awarded to Meta Hrovat and Clément Noël

In the context of the FIS Alpine Ski World Cup Finals, of which Longines is the Official Timekeeper, the Swiss watch brand was delighted to present the Longines Rising Ski Stars prizes today in Soldeu, Andorra. This title, which rewards the best female skier under the age of 21 and the best male skier under the age of 23 in the FIS Alpine Ski World Cup overall standings for the season, was awarded to Slovenia’s Meta Hrovat and France’s Clément Noël.

Two-time slalom winner at the FIS Junior World Championships in 2018 and 2019, Meta Hrovat ended her third FIS Alpine Ski World Cup season with four top-10 results in the disciplines of slalom and giant slalom, while Clément Noël has achieved his best results in the circuit this season, claiming three slalom victories, in Wengen, Kitzbühel and Soldeu. Both talented athletes received a Longines watch, a trophy, as well as a cheque from Longines Vice President, Charles Villoz.

This celebration was held today, following the prize giving ceremony for the overall winners of the 2018/2019 FIS Alpine Ski World Cup, a title defended by Longines Ambassador of Elegance Mikaela Shiffrin and Marcel Hirscher, who received an elegant timepiece to mark their outstanding performance. 

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Longines Gran Premio Latinoamericano; Horse Racing; 2019;
2019-03-10
Horse Racing
Longines Gran Premio Latinoamericano 2019

On Sunday, as the Official Partner of the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), Longines was proud to time all the races of the Longines Gran Premio Latinoamericano in Santiago (Chile). Ya Primo ridden by Jeremy Laprida won the highlight race of the 2019 Longines Gran Premio Latinoamericano. The 2019 Longines Cup Carlos Campino was claimed by Bernardo León on Lluvia de Plata. In keeping with the brand’s motto ‘Elegance is an Attitude’, Longines also hosted its famous Longines Prize for Elegance, celebrating individual expressions of elegance, and rewarding a Gentleman and a Lady from the public with a Longines timepiece.

 

The spectators attending this much-anticipated racing rendezvous had the opportunity to discover the Official Watch of the event: a sporty model from the Conquest V.H.P. “Very High Precision” collection. This watch represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss watch brand. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 seconds/year), and its ability to reset its hands after an impact or exposure to a magnetic field. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.

 

The Longines Gran Premio Latinoamericano is an itinerant competition set up by the OSAF every year in a different Latin American country. In addition of being its Title Partner, Longines is proud to be the Official Timekeeper and Official Watch of this event, considered the most important international Group 1 horse race of the subcontinent. In 2020, the Longines Gran Premio Latinoamericano will take place in Argentina.

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Longines Global Champions Tour of Doha; Jumping; 2019
2019-03-03
Jumping
Longines Global Champions Tour of Doha 2019

The 2019 edition will see a formidable line up of 20 events across continents as the Longines Global Champions Tour circuit expands to bring top-level show jumping to new venues. Indeed, three new breathtaking destinations join the circuit this year: Stockholm, Montreal and New York, making a significant footprint spanning The Americas, Europe, Asia and the Middle East. For the first time, the opening leg of the series was staged in Doha in the magnificent AL SHAQAB Equestrian Centre. The Tour will then head to iconic destinations such as Mexico City, Shanghai, Monaco, Paris and Rome. The prestigious final event of the season will take in New York on Governors Island. Last but not least, the circuit will conclude with the Longines Global Champions Tour Super Grand Prix in Prague, which gathers the winners of each Longines Global Champions Tour Grand Prix leg for the ultimate battle.

As the Title Partner and Official Timekeeper of the Tour, the Swiss watch brand Longines was delighted to witness the victory of Julien Epaillard (FRA) on Usual Suspect d’Auge in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Doha. This victory handed him the first golden ticket to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the next legs. Ben Maher (GBR) on Explosion W and Nicola Philippaerts (BEL) on H&M Chilli Willi secured second and third place respectively.

Over the weekend, spectators had the opportunity to discover the Conquest V.H.P. “Very High Precision” Chronograph model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. positioned itself as the standard-bearer of extreme precision.

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Longines Ambassador of Elegance Stefanie Graf; foundation; Hamburg
2019-02-27
Corporate
Longines Ambassador of Elegance Stefanie Graf opens the doors of her foundation in Hamburg

On February 27, 2019, Stefanie Graf and her foundation, Children for Tomorrow, were pleased to welcome Swiss watch brand Longines in Hamburg (GER). Initiated by the German tennis legend in 1998, the institute - located at the University clinic of Hamburg Eppendorf - assists children and families who have been victims of war, persecution and violence.

Stefanie Graf says: “Longines has been so generous and supportive to what is dear to my heart, my foundation Children for Tomorrow. For over 20 years we have specialized in treatment with our trauma therapy providing care to as many children as possible who have suffered through war, exile and violence.  These inner wounds are so often overlooked. Raising awareness for what these children have to endure and what is needed to heal them is the mission of Children for Tomorrow.  We want to give as many children as possible a new perspective for a healthy future.”

The non-profit organization brings light to the sensitive issue of refugees and their psychological well-being. A qualified team of specialists helps the children and teenagers to overcome their traumas with different psychological treatments and activities, such as art therapy. This Wednesday, a watchmaker from Longines was present at the foundation to initiate the children to his craftsmanship.

This event also gave the opportunity for Stefanie Graf and Longines to reaffirm their long lasting partnership, initiated in 2008 and celebrated last summer through the auction sale of 10 limited “Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations” watch sets. All proceeds were donated to Children for Tomorrow and The Andre Agassi Foundation for Education, two charities founded by the two Ambassadors of Elegance.


Elegance of the heart

Longines’ fundamental values of excellence and elegance have always led it to pursue and promote the highest social ideals. In this regard, the winged hourglass brand has forged various partnerships over the years to channel its support for different charitable organizations.

Walter von Känel, President of Longines says: “Longines’ core values have always led the brand to serve philanthropic purposes. We are particularly proud and honoured to work alongside the Children for Tomorrow Foundation, helping children and their families to build a better future. The altruism, dedication and generosity shown by its founder, Longines Ambassador of Elegance Stefanie Graf, are a source of inspiration and a perfect illustration of the true elegance – the elegance of a generous heart – so dear to our brand.” Stefanie Graf adds: “I am extremely grateful to represent a company like Longines, rich in history, tradition, quality and craftsmanship.  We share a commitment to making a difference in other people’s lives. Giving and caring is a big part of who they are.”


About Children for Tomorrow

Children for Tomorrow is a non-profit foundation with the goal of supporting and initiating projects that provide assistance to children and families who have become victims of war, persecution and violence. These children have withstood terrifying experiences, some having lost their parents and close relatives. As a result of their psychological traumas, some have suffered from or still have sleep disorders, nightmares, depression or other symptoms. In order to overcome these traumas, psychotherapeutic therapy conducted by trained and qualified personnel is required. The financial resources from the Children for Tomorrow foundation serve to heal the psychological wounds within. For more information, visit www.children-for-tomorrow.com/
 

Stefanie Graf and Longines

A female tennis icon with a supremely precocious talent – she began playing tennis at the age of 4 – a court virtuoso admired for her professionalism and courage, Stefanie Graf has left an indelible mark on the history of tennis. She was a phenomenally successful player throughout her 17-year career : 902 wins, including 22 Grand Slams, an Olympic gold medal, number 1 in the WTA rankings for 377 weeks – a record unbroken to this day. Stefanie Graf is a truly iconic figure in sporting history. Stefanie Graf shares Longines’ drive for excellence, performance and elegance. Through her courage, commitment and generosity, the champion perfectly embodies the brand’s values, as illustrated by its slogan : Elegance is an attitude. The watchmaking brand is therefore proud to support the Children for Tomorrow Foundation and the work of its Ambassador of Elegance.

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Longines FEI Jumping Nations Cup of UAE 2019; Jumping; 2019
2019-02-24
Jumping
Longines FEI Jumping Nations Cup of UAE 2019

On Saturday 23 February 2019, Team Germany composed of Mario Stevens on Talisman de Mazure, Sven Schlüsselburg on Bud Spencer, Miriam Schneider on Fidelius G and Philipp Weishaupt on Catokia, too first place at the Longines FEI Jumping Nations Cup of UAE in Abu Dhabi. Team Ireland arrived second ahead of Team UAE on their home soil. Two days before, one of the winning team members’ Philipp Weishaupt steered Catokia to victory at the the President of the UAE Showjumping Cup Grand Prix presented by Longines. He was followed by Danemark’s Tina Lund on Carallo and Abdullah Mohd Al Marri (UAE) on James V.D Oude Heihoef. As the Official Partner, Official Timekeeper and Watch of this event, Longines was proud to grant the winners of the two competitions with elegant timepieces.  

On this occasion, the Swiss watchmaking brand was also delighted to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

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