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  • 02/27/2019

    Corporate

    Longines Ambassador of Elegance Stefanie Graf opens the doors of her foundation in Hamburg

    On February 27, 2019, Stefanie Graf and her foundation, Children for Tomorrow, were pleased to welcome Swiss watch brand Longines in Hamburg (GER). Initiated by the German tennis legend in 1998, the institute - located at the University clinic of Hamburg Eppendorf - assists children and families who have been victims of war, persecution and violence. Stefanie Graf says: “Longines has been so generous and supportive to what is dear to my heart, my foundation Children for Tomorrow. For over 20 years we have specialized in treatment with our trauma therapy providing care to as many children as possible who have suffered through war, exile and violence.  These inner wounds are so often overlooked. Raising awareness for what these children have to endure and what is needed to heal them is the mission of Children for Tomorrow.  We want to give as many children as possible a new perspective for a healthy future.” The non-profit organization brings light to the sensitive issue of refugees and their psychological well-being. A qualified team of specialists helps the children and teenagers to overcome their traumas with different psychological treatments and activities, such as art therapy. This Wednesday, a watchmaker from Longines was present at the foundation to initiate the children to his craftsmanship. This event also gave the opportunity for Stefanie Graf and Longines to reaffirm their long lasting partnership, initiated in 2008 and celebrated last summer through the auction sale of 10 limited “Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations” watch sets. All proceeds were donated to Children for Tomorrow and The Andre Agassi Foundation for Education, two charities founded by the two Ambassadors of Elegance. Elegance of the heart Longines’ fundamental values of excellence and elegance have always led it to pursue and promote the highest social ideals. In this regard, the winged hourglass brand has forged various partnerships over the years to channel its support for different charitable organizations. Walter von Känel, President of Longines says: “Longines’ core values have always led the brand to serve philanthropic purposes. We are particularly proud and honoured to work alongside the Children for Tomorrow Foundation, helping children and their families to build a better future. The altruism, dedication and generosity shown by its founder, Longines Ambassador of Elegance Stefanie Graf, are a source of inspiration and a perfect illustration of the true elegance – the elegance of a generous heart – so dear to our brand.” Stefanie Graf adds: “I am extremely grateful to represent a company like Longines, rich in history, tradition, quality and craftsmanship.  We share a commitment to making a difference in other people’s lives. Giving and caring is a big part of who they are.” About Children for Tomorrow Children for Tomorrow is a non-profit foundation with the goal of supporting and initiating projects that provide assistance to children and families who have become victims of war, persecution and violence. These children have withstood terrifying experiences, some having lost their parents and close relatives. As a result of their psychological traumas, some have suffered from or still have sleep disorders, nightmares, depression or other symptoms. In order to overcome these traumas, psychotherapeutic therapy conducted by trained and qualified personnel is required. The financial resources from the Children for Tomorrow foundation serve to heal the psychological wounds within. For more information, visit www.children-for-tomorrow.com/   Stefanie Graf and Longines A female tennis icon with a supremely precocious talent – she began playing tennis at the age of 4 – a court virtuoso admired for her professionalism and courage, Stefanie Graf has left an indelible mark on the history of tennis. She was a phenomenally successful player throughout her 17-year career : 902 wins, including 22 Grand Slams, an Olympic gold medal, number 1 in the WTA rankings for 377 weeks – a record unbroken to this day. Stefanie Graf is a truly iconic figure in sporting history. Stefanie Graf shares Longines’ drive for excellence, performance and elegance. Through her courage, commitment and generosity, the champion perfectly embodies the brand’s values, as illustrated by its slogan : Elegance is an attitude. The watchmaking brand is therefore proud to support the Children for Tomorrow Foundation and the work of its Ambassador of Elegance.

  • 02/23/2019

    Horse Racing

    2019 HH the Amir The Trophy presented by Longines

    As part of its partnership with the Qatar Racing Equestrian Club, Longines was proud to be the Presenting Partner of the much-anticipated HH the Amir’s Trophy, which took place on the last day of the HH The Amir’s Sword Festival, held from February 21-23. The Swiss watch brand was proud to reward the winning team of HH the Amir The Trophy presented by Longines – claimed by French King, trained in France by Henri-Alex Pantall for HH Sheikh Abdullah Bin Khalifa Al Thani and ridden by Olivier Peslier – with elegant Longines timepieces. The Official Watch of the Festival was a model from the Conquest V.H.P. “Very High Precision” collection, featuring a blue dial. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are completed by a very long battery life and a perpetual calendar. This model is mounted on a blue rubber strap.

  • 02/24/2019

    Jumping

    Longines FEI Jumping Nations Cup of UAE 2019

    On Saturday 23 February 2019, Team Germany composed of Mario Stevens on Talisman de Mazure, Sven Schlüsselburg on Bud Spencer, Miriam Schneider on Fidelius G and Philipp Weishaupt on Catokia, too first place at the Longines FEI Jumping Nations Cup of UAE in Abu Dhabi. Team Ireland arrived second ahead of Team UAE on their home soil. Two days before, one of the winning team members’ Philipp Weishaupt steered Catokia to victory at the the President of the UAE Showjumping Cup Grand Prix presented by Longines. He was followed by Danemark’s Tina Lund on Carallo and Abdullah Mohd Al Marri (UAE) on James V.D Oude Heihoef. As the Official Partner, Official Timekeeper and Watch of this event, Longines was proud to grant the winners of the two competitions with elegant timepieces.   On this occasion, the Swiss watchmaking brand was also delighted to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • 02/19/2019

    Corporate

    Longines Ambassador of Elegance, Aaron Kwok unveiled Marina Bay Sands Boutique in Singapore

    Longines celebrated the relocation of its Singapore Marina Bay Sands Boutique in the presence of Longines Ambassador of Elegance, Aaron Kwok. After the traditional ribbon cutting ceremony, guests were invited into the Boutique by Singaporean actress and host, Oon Shu An to experience the Boutique and share the moment with Aaron Kwok as he commemorated his presence with a poster signing ceremony. Spanning over 1,000 square feet, the Boutique’s design strikes a balance in maintaining tradition with a modern touch. Natural marble stone was used on the façade of the Boutique, this matches the interior where clean, luminescent white walls are perfectly contrasted by the blend of lacquered wood furniture, leather and soft grey flooring. The Boutique is completed with a Heritage corner with timepieces flown in from the brand’s museum in Saint-Imier, Switzerland and an Equestrian corner which pays tribute to the brand’s involvement with the elegant sport.

  • 02/18/2019

    Corporate

    Longines dives into the HydroConquest universe during a special event in Singapore attended by Aaron Kwok

    Drawing its inspiration from the fascinating world of water sports, the HydroConquest collection combines technical excellence and traditional elegance, both distinguishing hallmarks of Longines. The Swiss watch brand chose the rooftop of The Fullerton Bay Hotel in Singapore, with its breathtaking views of the sea and the famous Marina Bay Sands Hotel, to present the emblematic sports line’s new models, which preserve the traditional style of diving watches.   A coloured ceramic insert has been added to the bezel of the new HydroConquest models. This highly technical and scratch-resistant material enhances the sporty, modern character of the watches. The HydroConquest collection is inspired by the unique requirements of scuba diving and features water-resistance to 300 metres, a unidirectional rotating bezel, a screw-down crown and case back, crown protection and a double security folding clasp with integrated diving extension.    “The demand for sports watches, and especially for diving style watches, has increased significantly these past few years,” explains Walter von Känel, President of Longines. “We are delighted to introduce our new HydroConquest models with ceramic, as these watches will appeal to dynamic individuals looking for distinctive, contemporary timepieces.”   After making an appearance at the opening of the new Longines Boutique in Marina Bay Sands, Longines Ambassador of Elegance Aaron Kwok attended the HydroConquest event. The multi-talented artist shared his opinion of the new HydroConquest models. “As a watch lover, I really appreciate the bezel’s ceramic insert. These watches have a sporty silhouette and an elegant style, making them suitable for daily wear and appropriate for all occasions. The new HydroConquest models’ fresh look complements all attire”   Besides the current collection with an aluminum insert on the bezel, the new HydroConquest models’ ceramic insert is available in several colors to adorn the wrists of all water sports enthusiasts. These models come in blue, black or grey, with a dial that matches the bezel’s ceramic insert and rubber strap, while the metal version combines polished and brushed steel for a truly impressive finish. Available in two sizes (41 mm and 43 mm), these HydroConquest timepieces offer the choice of three hands and a calendar or a chronograph.

  • 02/17/2019

    Horse Racing

    White Turf - 3rd Raceday

    After three Sundays of breathtaking races, the Longines 80. Grosser Preis von St. Moritz saw the victory of Kieren Fox on Berrahri, followed by Eddy Hardouin on Jungleboogie and Kieran O'Neill on Nimrod. With its CHF 111’111 prizemoney, this race was the highest endowed in Switzerland. Longines was proud to be once again the Official Partner, Official Timekeeper and Official Watch. After these three Sunday races, Longines honored Dennis Schiergen, the best jockey of the competition, with the “Longines Jockey Silver Trophy”. Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as one of the sporting and social highlight in the winter calendar. This year, the event celebrates its 80th Grosser Preis von St. Moritz and takes place on February 3, 10 and 17. The links between the Swiss watch brand and St. Moritz date back over a century. Indeed, in 1894, Longines sent two chronographs fitted with a proprietary hand-wound movement to the famous town in the Engadin valley. This marked the start of regular partnerships for timekeeping activities, particularly for alpine skiing, gymnastics and horse racing events. Since 2015, Longines is the Official Partner and Watch of St. Moritz. In the context of this partnership, the Tourist Office, the Swiss Ski School and the ski lifts of the glamorous alpine destination are featuring the colours of our brand. The Official Watch of the event is an elegant model from the Record collection that features a mother-of-pearl dial and is set with diamonds. The Record range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). Longines has been associated with the equestrian world since its inception. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. Today, Longines is passionately committed to the equestrian world and its various disciplines.

  • 02/17/2019

    Jumping

    Longines FEI Jumping Nations Cup of USA 2019

    On 17 February 2019, Mexican Team composed of Fernando Martinez Sommer on Cor Bakker, Eugenio Garza Perez on Victer Finn DH Z, Juan Jose Zendejas Salgado on Tino la Chapelle and Manuel Gonzalez Dufrane on Hortensia van de Leeuwerk emerged victorious in the first leg of the Longines FEI Jumping Nations CupTM series held in Palm Springs Wellington. The podium was completed by Team Israel ahead of the American riders on their home soil. On 15 February, Ireland’s Paul O’Shea on Imerald van’t Voorhof took first place in the Longines Grand Prix. He was followed by USA’s Margie Goldstein-Engle on Royce and Juan Manuel Gallego (COL) on Coulas van de Broy Z. As the Official Partner, Timekeeper and Watch of this world-class show jumping event, Longines was proud to reward the winners of both competitions with elegant timepieces.

  • 02/17/2019

    Jumping

    Longines Masters of Hong Kong 2019

    As the Title Partner, Official Timekeeper and Watch of the Longines Masters Series, the Swiss watchmaking company proudly took part in the Asian leg held from 15-17 February 2019 at AsiaWorld-Expo. Bringing together the world’s best riders and horses for breath-taking show-jumping competitions, the Longines Masters of Hong Kong perfectly combined performance at its peak with entertainment, glamour and gastronomy. This last day of competition was marked by the great win of Ireland’s rider Denis Lynch on Chablis in the Longines Grand Prix. Simon Delestre (FR) and Uccello de Will arrived second followed by Pius Schwizer (CH) and About A Dream. On Saturday, Ireland’s Bertram Allen aboard Christy JNR emerged victorious in the Longines Speed Challenge. With obstacle penalties being only two seconds instead of four and thus pushing the riders to speed up, this competition is recognized as the fastest event of the circuit. On this occasion, French rider Patrice Delaveau and Vestale de Mazure HDC took the second place while compatriot Kevin Staut on Ayade de Septon Et HDC completed the podium. Distinguished guests at the Longines Masters of Hong Kong This glamorous event was also the perfect occasion for Longines to welcome some very special guests. On Saturday, French top-model Ilona Smet, Canadian influencer and photographer Alen Palander and Taiwanese artist Marcus Chang joined the brand to witness emotional moments of action during the Longines Speed Challenge. Representing the three continents of the series and perfectly embodying Longines’ elegance, the three Friends of the Brand will also be part of the final stage of the 2018/2019 series, taking place in New York, from 25-28 April 2019. On Sunday, Longines had the great pleasure to have its Ambassador of Elegance and famous artist Aaron Kwok joining for the event’s grand finale, the Longines Grand Prix. The multitalented celebrity took part in the Prize Giving Ceremony and presented the trophy and a Longines timepiece to the winning rider. Aaron Kwok also seized this occasion to meet some of his fans at the Longines boutique. The Conquest V.H.P. “Very High Precision”, the Official Watch of the event   During the Longines Masters of Hong Kong, Longines was proud to highlight a model of the Conquest V.H.P. “Very High Precision” as the Official Watch of the event. Representing a new achievement in the field of quartz, this line combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to magnetic field, using the GPD (gear position detection) system, the Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision. The featured model displays an elegant blue dial and was to be discovered alongside many more collections in the Longines Boutique located in the Village Prestige.

  • 02/10/2019

    Jumping

    Longines FEI Jumping World Cup Western European League - Jumping International de Bordeaux

    As the Title Partner and Official Timekeeper of the series, the Swiss watch brand Longines was proud to witness the victory of German rider Daniel Deusser on Tobago Z, while Belgium rider Gregory Wathelet on Iron Man van de Padenborre and Spanish rider Eduardo Alvarez Aznar on Rokfeller de Pleville Bois Margot secured second and third place respectively. On this occasion, Longines was proud to grant Daniel Deusser with an elegant Longines timepiece as a reward for his great performance. Over the weekend, Longines has highlighted the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this timepiece houses an ultra-precise movement (+- 5 seconds/year), as well as a perpetual calendar.   Longines FEI World’s Best Jumping Rider & Horse Awards Moreover, Longines and the FEI were delighted to celebrate equestrian excellence by presenting the Longines FEI World’s Best Jumping Horse and Rider Awards to the 2018 world’s highest officially rated jumping horse and rider. Switzerland’s rider Steve Guerdat set himself apart in some of the greatest 2018 show jumping competitions and finished the year with a total of 3050 points in the Longines Rankings ahead of Harrie Smolders (NED) with 2995 points and Marcus Ehning (GER) with 2936 points. On the other hand, Swedish mare Albfuehren’s Bianca is the winner of the 2018 Longines FEI World’s Best Jumping Horse Award with a memorable victory in the World Equestrian Games competition notably. Steve Guerdat and Albfuehren’s Bianca’s representative were both granted elegant Longines timepieces, as well as a replica trophy in the form of a magnificent crystal winged hourglass in reference to the brand’s emblem, from the hands of Frederic Bondoux, Brand Manager of Longines France and Alix Rossi, Head of Sponsorship and event management FEI. As the Top Partner of the FEI, Longines is looking forward to witnessing the world’s best riders and horses in the much-anticipated Longines FEI Jumping World Cup™ Final, which will take place in Gothenburg from 3-7 April 2019.

  • 02/10/2019

    Horse Racing

    White Turf - 2nd Raceday

    On 10 February Longines timed the victory of Dennis Schiergen and Berrahri at the Longines Grand Prix during the second Sunday of the White Turf St. Moritz, for which the watchmaker has the honor of being the Official Partner, Official Timekeeper and Official Watch. The Grand Prix Longines is a preparatory race for the Longines 80. Grosser Preis von St. Moritz to be held on 17th February. Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as the sporting and social highlight in the Engadine winter calendar. This year, the event celebrates its 80th Grosser Preis von St. Moritz and takes place on February 3, 10 and 17. The Official Watch of the event is an elegant model from the Record collection. This range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).