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Longines FEI Jumping World Cup Western European League - Longines CSI 5* Basel; Jumping; 2019
2019-01-13
Jumping
Longines FEI Jumping World Cup Western European League - Longines CSI 5* Basel

Longines is Official Partner, Official Chronometer and Official Watch of the FEI. The watch brand also is the Title Partner of the Longines FEI Jumping World Cup™ - Western European League. At Sunday’s spectacular Swiss leg of the Longines FEI Jumping World Cup™ - Western European League, the best pair was Martin Fuchs (SUI) and Clooney who imposed themselves over Marc Houtzager (NED) on Sterrehof's Calimero and Pieter Devos (BEL) on Apart respectively second and third. The winner was presented with an elegant Longines timepiece to celebrate her victory.

 

At the Longines Grand Prix on Friday, Niels Bruynseels (BEL) on Delux van T & L won the competition, followed by Marc Houtzager (NED) on Sterrehof's Calimero and Philippe Rozier (FRA) on Cristallo A Lm.

 

The Longines CSI Basel is the perfect setting for Longines to present the Official Watch of this year’s event, an elegant model from the Record collection that features a mother-of-pearl dial and is set with diamonds. The Record range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

 

The partnership between the brand and the Longines CSI Basel reinforces the brand’s traditional commitment in equestrian sports and make it a major player in this field. Longines has been associated with the equestrian world since its inception. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. In addition, the Swiss watch brand was associated for the first time with a show jumping event in 1912. Today, Longines is passionately committed to the equestrian world and its various disciplines.
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Longines; celebrates; 50,000,000th timepiece
2019-01-12
Corporate
Longines celebrates its 50,000,000th timepiece

Longines’ history has concentrated on the lengthy process of mastering the measurement of time. Over the years and through its different guises, the Saint-Imier brand has constantly striven to complement its quest for precision with exacting aesthetics. These aspects still characterise its production today. Over 185 years of know-how, shaped by tradition, elegance and performance, have elevated the brand to the inner sanctum of great watchmakers. As such heritage deserves to be honored and perpetuated, the brand has continually worked to preserve its legacy.

 

This desire can been seen from the brand's very beginnings in the consecutive numbering of its watches. Every Longines timepiece has its own unique serial number, initially recorded in the workshop books until 1969, then on microfiches during the 1970s and 1980s, before the advent of the digital age. All watches can therefore be identified down the decades and have their own individual identity. To preserve this historical legacy, Longines benefits from a one-of-a-kind database, the Longines Electronic Archives (LEA), which bring together all the existing archives concerning each serial number. Longines can therefore quickly and accurately inform clients and brand enthusiasts on each of the 50 million timepieces produced to date.%break%While this complete traceability simplifies the authentication of Longines pieces, it also makes it possible to accurately track the development of production. In 2018, the winged hourglass brand therefore exceeded 50 million watches produced – a true testament to its longevity and legitimacy. This constitutes another historic landmark for Longines, which has created a unique piece with the serial number 50,000,000 for the occasion. The timepiece, issued from The Longines Master Collection, is intended to be iconic of the brand's rich heritage and a preview of a new model available soon. Combining classic elegance and excellence, this model houses the new and exclusive L897 automatic calibre within a 40 mm-diameter rose gold case while offering a 64-hour power reserve and displaying an annual calendar at 3 o’clock. The hours, minutes and seconds move with the blued-steel hands that stand out against a silvered dial stamped with a barleycorn motif. A commemorative inscription adorns the timepiece's transparent case back, which reveals the intricate workings of the movement.

 

Presenting a contemporary interpretation of the brand's heritage, this timepiece will add to Longines’ considerable historical Collection, which can be admired at the company's Museum in Saint-Imier, the village that saw this long-established watch brand emerge and flourish.

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Mélanie; Loïc Meillard; Longines Family
2019-01-11
Alpine Skiing
Swiss siblings Mélanie and Loïc Meillard officially join the Longines Family

Swiss watch brand Longines is proud to officially welcome ski racers and Swiss siblings Mélanie and Loïc Meillard in its Family. The athletes were notably awarded this year the Longines Rising Ski Stars Prize as the best female skier (under 21) and the best male skier (under 23) of the 2017/2018 World Cup season respectively.

Despite a knee injury, which has kept her off the slopes since February 2018, Mélanie Meillard had an outstanding 2017/2018 season, with a third place in the City Event in Oslo (Norway), and placed ten times in the top-10 during the World Cup. During the last season, triple Junior World Champion Loïc Meillard finished amongst the 10 best skiers in seven of his World Cup races. In the current season, he achieved his two best results in World Cup in Saalbach-Hinterglemm, as he stepped onto the second step of podium, both in slalom and giant slalom.

This new collaboration echoes Longines’ long lasting involvement in alpine skiing, as the Official Partner and Timekeeper of the FIS. By welcoming Mélanie and Loïc Meillard in the prestigious Longines Family, the winged hourglass brand strengthens its support to the champions of tomorrow.%break%About the Longines Rising Ski Stars Prize

Awarded for the first time at the end of the 2012/2013 alpine skiing season, the Longines Rising Ski Stars Prize is presented to the best young female skier (under 21 years old) and male skier (under 23 years old) taking part in the FIS Alpine Ski World Cup. The prize consists of a Longines watch, a trophy and a check.
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The trophies; Longines World’s Best Racehorse and Longines World’s Best Horse Race; London
2019-01-09
Horse Racing
The trophies of the Longines World’s Best Racehorse and Longines World’s Best Horse Race displayed in London

On January 23, Longines and its long-term partner the International Federation of Horseracing Authorities (IFHA) will present the 2018 Longines World’s Best Racehorse and Longines World’s Best horse Race Awards at the Landmark hotel in London. For the sixth consecutive year, the ceremony will honour the three highest-rated horses in the Longines World’s Best Rankings as well as the Longines World’s Best Horse Race.

To announce this glamorous equestrian rendezvous, the crystal vase of the Longines World’s Best Racehorse, as well as the trophy of the Longines World’s Best Horse Race – which represents a proud horse head – are currently displayed in the Longines Boutique of London at 411 Oxford Street, until January 22.%break%The Longines World’s Best Racehorse Rankings are established by international handicappers according to the performance of the horses in top races. The highest rated race is determined by averaging the rankings of the first four placed horses. The full list and further information on the Longines World's Best Racehorse Rankings are both available on the IFHA website http://www.ifhaonline.org.

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Longines China Tour; Guangzhou
2019-01-06
Jumping
Longines China Tour - Guangzhou

This weekend, the Longines China Tour in Guangzhou was marked by the victory of French rider Olivier Guillon on Cognac du Vlist Z in the Longines Grand Prix. He was followed by China’s Tongyan Liu on Yu Long Qi Ki and Hong Kong’s Patrick Lam on Freedom.

The French rider also claimed the Longines Challenge on Saturday, and Jeroen De Winter and Zafira and Maodong Yuan on Syrius du Bocoage finished second and third respectively.

The Swiss watch brand Longines is the Title Partner and Official Timekeeper of the Longines China Tour and as such, the brand highlighted a lady model from the Record collection as the Official Watch of the event in Guangzhou. Featuring a mother-of-pearl dial and diamond indexes, this watch is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

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HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup Presented by Longines; Endurance;  2019
2019-01-04
Endurance
HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup Presented by Longines 2019

The Swiss watch brand Longines was proud to present the HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup as the Official Partner, Timekeeper and Watch of the event. The 160-kilometer race, featuring some of the top names from the world of endurance riding, was claimed by HH Sheikh Hamdan Bin Mohammed Al Maktoum, Crown Prince of Dubai. Patrick Aoun, Brand Manager of Longines Middle East, presented His Highness’s winning connections, including Abdulla Ghanim Al Marri (F3 Stables) and Khalifa Ghanim Al Marri (trainer).

 

The Official Watch of the event was a model of the Conquest V.H.P. “Very High Precision” model, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Featuring a blue dial, this model is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

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