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  • 11/13/2019

    Corporate

    Longines and its Ambassador of Elegance Eddie Peng inaugurated a new Boutique in Zhengzhou

    The Swiss watch brand Longines celebrated on Wednesday, 13 November, the opening of its new Boutique in Zhengzhou (China) with the presence of its Ambassador of Elegance, the actor Eddie Peng.      Located at Zhengzhou Department Store, the new Boutique spreads across 115 square meters and displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    Alongside Eddie Peng, numerous guests attended the event, including media, VIPs and local representatives. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and timepieces.   The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines Boutique is located at Zhengzhou Department Store Building, No. 49, Erqi Road, Huicheng District, Zhengzhou City.

  • 11/10/2019

    Jumping

    Frank Schuttert on Queensland E won the Longines Trophy Grand Prix of Maastricht

    From 8-10 November, Longines was proud to take part in the 2019 Jumping Indoor Maastricht, held in the eponymous Dutch city, as the main Partner, Official Timekeeper and Official Watch of this much-awaited equestrian rendezvous. On Saturday, Longines was delighted to be the Presenting Partner of the spectacular FEI Driving World CupTM. claimed by Boyd Exell, from the Netherlands. On Sunday, the event was rounded off with the victory of Frank Schuttert on Queensland E in the Longines Trophy Grand Prix of Maastricht. The Dutch rider was followed by Leopold van Asten (NL) on VDL Groep Miss Untouchable  and Maikel van der Vleuten (NL) on Beauville Z.   The 2019 Jumping Indoor Maastricht was a perfect opportunity for Longines to highlight the Official Watch of the event, a blue model from the HydroConquest collection. Highly technical and innovative ceramic has been added to the bezel of the new HydroConquest watches. Available in grey, black or blue, this scratch-resistant insert matches the colour of the dial, ties together the fully modernized design and sporty silhouette of this collection.

  • 11/15/2019

    Horse Racing

    Longines to continue as Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course

    Longines and the New York Racing Association, Inc. (NYRA), today announced the renewal of their partnership. The Swiss watch brand will continue to serve as the Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course.   As part of this agreement, Longines will be designated as the Official Timekeeper, Official Watch and Preferred Partner of the Grade 1 Belmont Stakes, the centerpiece of the three-day Belmont Stakes Racing Festival held during the first weekend of June. First launched as a multi-day event in 2015, the 2019 Belmont Stakes Racing Festival included 18 stakes races over three days, including an unprecedented eight Grade 1 races on Belmont Stakes Day.   This partnership renewal also means that Longines will continue to serve as the Title Partner of the Grade 1 Longines Just A Game on Belmont Stakes Day as well as the Grade 1 Longines Test at Saratoga Race Course, which is contested on Whitney Day.%break%"We are especially proud to renew our collaboration with NYRA, Belmont Park and Saratoga Race Course, as Preferred Partner, Official Timekeeper and Official Watch,” said Longines Vice President Marketing, Matthieu Baumgartner. “Through these partnerships, our brand is honored to take an active part in Belmont Stakes Day and the Whitney Day. This exciting collaboration reinforces our long-lasting passion for horse racing, which dates back more than 140 years.”   NYRA and Longines first partnered in 2012, and Longines has played a central role in each subsequent year at Belmont Park and Saratoga Race Course.   “NYRA is pleased to partner with Longines and to feature this renowned brand as the Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course,” said NYRA Chief Revenue Officer Tony Allevato. “We are also pleased to have Longines join us at Belmont Park and Saratoga Race Course for two of racing’s most prestigious events – Belmont Stakes Day and Whitney Day.”

  • 11/03/2019

    Jumping

    LONGINES EQUITA LYON - Concours Hippique International

    Swiss watchmaking brand Longines was glad to take part in Longines Equita Lyon, Concours Hippique International as its Title Partner and Official Timekeeper. This world-class event reached climax today with the third leg of the Longines FEI Jumping World CupTM Western European League, won by Martin Fuchs (CH) on Clooney 51. The podium was completed by American rider Jessica Springsteen on RMF Zecilie, who earned second place and Pieter Devos (BEL) on Claire Z who secured third place. This qualifying leg allows its talented participants to accumulate points for the much-awaited Final taking place in Las Vegas, in April 2020.   On Friday 1st of November, the brand timed the second Jumping highlight trial of the event, the Longines Grand Prix, which was claimed by Kevin Staut on Urhelia Lutterbach on their home soil. Compatriot Alexis Deroubaix and his mount Timon d’Aure finished second ahead of Martin Fuchs (CH) on Silver Shine. The winners of both trials were presented with elegant timepieces from the hands of Matthieu Baumgartner, Longines Vice President Marketing.   Known as Europe’s biggest annual equestrian gathering, Longines Equita Lyon, CHI offered five days of national and international competitions for riders at all levels in the disciplines of Jumping, Driving and Dressage to spectators.   During the 2019 edition of Longines Equita Lyon, CHI, the Swiss watchmaking brand was proud to present the new face of its emblematic line, The Longines Master Collection, as the Official Watch of the event. This timepiece, featuring a moon phase indicator, perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world.  

  • 11/02/2019

    Horse Racing

    Breeders' Cup World Championships

    Swiss watch brand Longines served as the Official Partner, Official Timekeeper, and Official Watch of the 36th Breeders’ Cup World Championships, which took place on Friday 1  and Saturday 2 November in Santa Anita, CA (USA). On Saturday, Vino Rosso and his jockey Irad Ortiz Jr., galloped to victory in the Longines Breeders’ Cup. On the same day, Longines returned as the Title Partner of the Longines Breeders’ Cup Distaff, won by Blue Prize, as well as of the Longines Breeders’ Cup Turf, won by Bricks and Mortar. The winning connections of these three races received elegant timepieces from the hands of Longines representatives.   The weekend was also marked by the much-awaited Longines Prize for Elegance, in keeping with the brand’s motto ‘Elegance is an Attitude’. The fashion contest celebrated individual expressions of elegance, rewarding those Breeders’ Cup attendees who exude style, sophistication and confidence with a Longines timepiece.   As the Official Watch of the Breeders’ Cup, Longines was also delighted to highlight a new model from The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this timepiece is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

  • 11/02/2019

    Other

    The 2019 Longines WBFSH Breeders Awards

    On the occasion of the Longines Equita Lyon Concours Hippique International, during which the third leg of the Longines FEI Jumping World CupTM took place, Longines and its new partner, the World Breeding Federation for Sport Horses (WBFSH), were proud to present the Longines WBFSH Breeders Awards. The awards went to Zuchtgemeinschaft Strunk, namely Heike, Wilhelm and Heinrich Strunk for breeding Bella Rose 2 (Belissimo M / Cacir AA) (Dressage category), to Wilhelmus Wijnen for breeding Explosion W (Chacco-Blue / Baloubet du Rouet) (Jumping category) and to Zuchtgemeinschaft Meyer-Kulenkampff, namely Hilmer and Ilse, for breeding Fischerchipmunk FRH (Contendro I / Heraldik XX) (Eventing category). WBFSH President Jan Pedersen and Longines Vice President of Marketing Matthieu Baumgartner presented the winners with certificates, as well as elegant Longines timepieces.