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Longines’ 185th Anniversary;Brands anniversary, ambassadors of elegance

Longines’ 185th Anniversary – Wishes from our Ambassadors of Elegance

In 1832, Longines was born in Saint-Imier, Switzerland. Today, our ambassadors have given us a special message…

New Record Collection;Longines Watches, COSC, Watchmaking tradition

Longines presents its Record collection, watchmaking expertise stamped with the COSC seal

Longines presents its new Record collection. These automatic models combine classic elegance and excellence, aspiring to become the spearheads of the brand. And there is no shortage of arguments for these exceptional timepieces, whose movement includes a single-crystal silicon balance spring with unique properties. A first for Longines, it is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.

The Flagship Heritage by Kate Winslet's; Paris; Auction; Faubourg Saint-Honoré; Paris

The Flagship Heritage by Kate Winslet's auction launch in Paris

On Saturday 10 June 2017, in its boutique located at Faubourg Saint-Honoré in Paris, Longines, together with its Ambassador of Elegance Kate Winslet, presented anexclusive and very limited new timepiece: The Flagship Heritage by Kate Winslet. This timepiece is the result of a common project for the benefit of the Golden Hat Foundation, a charity co-founded by the British actress, which is dedicated to changing the way people on the autism spectrum are perceived. The models numbered 2/5, 3/5 and 4/5 are auctioned on: www.longines.com/auction

PdDl 2017; Highlights; Horse Racing; Elegance; Prix de Diane Longines

Highlights of the Prix de Diane Longines weekend

As the Title Partner, the Official Timekeeper and the Official Watch of the 168th edition of the Prix de Diane Longines, the Swiss watchmaker was delighted to be part of this elegant equestrian weekend. The program started on Saturday June 17 with the Prix Longines Future Racing Stars and the Prix de la Reine Marie-Amélie Longines, which respectively awarded the best young jockey and amateur lady rider. The following day, the animated and entertaining Village de Diane welcomed the tens of thousands visitors for Sunday’s culminating race: the Prix de Diane Longines. The winning horse’s owner, trainer and jockey were granted an elegant Longines watch from the hands of the Longines Ambassador of Elegance Mikaela Shiffrin, American alpine skier who won her first Overall Crystal Globe of the 2016/2017 FIS Alpine Cup Season and her fourth small globe in slalom. Mikaela Shiffrin also awarded the “Mademoiselle Diane par Longines” prize to the most elegant racegoer of the day.

New Longines Master Collection;Lady model; blue edition

Launch of the new women Edition of the Longines Master Collection

The evening before the culminating day of the Prix de Diane Longines featuring the world’s biggest race for fillies, the Swiss watch brand officially launched the new blue model of The Longines Master Collection in the heart of Paris. This stainless steel model displays a sunray blue dial, a fashionable chromatic variation, and belongs to a collection, which is one of the brand’s best sellers since 2005. Besides, Longines is proudly presenting as the Official Watch of the Prix de Diane Longines the new lady model with diamond indexes and blue alligator strap matching its blue dial, which happens to be the corporate color of the winged hourglass brand.

New Longines Master Collection;

The Blue Edition of the Longines Master Collection

This year, Longines is launching two editions: one in gray and the other in blue. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection. The sunray blue or sunray gray dial shows the hours, minutes and seconds thanks to rhodium-plated hands that stand out subtly. The gray models, as well as the men’s blue model, are available with an alligator watch strap of the same colour as the dial for total harmony.h of the New Longines Master Collection Blue Edition

Longines Watches Collection movie 2017;Product film;Longines product 2017;Corporate

Longines Watches Collection movie 2017

This film highlights the culture of a long-lasting watchmaking industry. It features an avant-garde company, whose most innovative technologies, the research for elegance and performance, the watchmaking tradition are still untouched. Based in St-Imier since its creation, Longines has evolved to a state of the art production plant. A logistic system capable to supply the whole world. The movie retraces the different collections in relation with the 185 years of the brand which will be celebrated in 2017.

Lindbergh90th;New watch; Heritage; New-York; Paris; Port of Saint-Louis

The Lindbergh Hour Angle Watch 90th Anniversary

This year, Longines is celebrating the 90th anniversary of the first ever non-stop solo transatlantic flight, which was flown by Charles Lindbergh and timed by the Swiss watchmaker. For the occasion, the brand is presenting 90 timepieces in a numbered and limited edition of its hour angle watch, which was designed in partnership with the famed aviator following his historic flight. This exceptional titanium and steel timepiece is intended for those who are passionate about history, adventure and watchmaking.

Longines Future Ski Champions 2017; Alpine Skiing

Longines Future Ski Champions 2017

Enjoy this video preview of the 2017 Longines Future Ski Champions race, taking place during the FIS Alpine World Ski St. Moritz 2017! Supported by our Ambassador Mikaela Shiffrin, this competition will showcase the best U16 female skiers from 13 different countries, who will take part in a giant slalom starting at 3pm, on February 13, 2017.

Prize of Elegance; contest; Santa Anita Park; 2016; Bonnie-Jill Laflin; Horse race

Celebrating Inspiration, Flair at Longines Prize of Elegance Contest of the Breeders' Cup 2016

Join Bonnie-Jill Laflin at Santa Anita Park for the Longines Prize of Elegance contest for men and women and discover which fans took their fashion to the next level for the 2016 Breeders' Cup World Championships.

Longines new horseracing TV spots featuring Maxime Guyon

Longines launches its new horseracing TV spots featuring Maxime Guyon

On the eve of the Prix de Diane Longines, the world’s best race for fillies, of which the Swiss watch brand is the Official Partner, Timekeeper and Watch for the sixth time, the brand launched its new horseracing TV spots.Showcasing its long lasting passion for equestrian sports, Longines produced this videos staring the famous French professional jockey Maxime Guyon.

new horseracing TV spot,Longines DolceVita;2016

Longines launches its new horseracing TV spots featuring the Longines DolceVita

On the eve of the Prix de Diane Longines, the world’s best race for fillies, of which the Swiss watch brand is the Official Partner, Timekeeper and Watch for the sixth time, the brand launched its new horseracing TV spots.Showcasing its long lasting passion for equestrian sports, Longines produced this videos featuring the Longines DolceVita

The Longines Future Tennis Aces Final 2016 Highlights,Roland-Garros,Tennis,2016,Longines

The Longines Future Tennis Aces Final 2016 Highlights

Spanish player María Dolores López Martínez was declared winner of the 7th edition of the Longines Future Tennis Aces - held for the very first time on the Esplanade de la Défense - by defeating Kristina Volgapkina from Russia 4-2 4-1. The event was rounded off by an exhibition match between both finalists and the two tennis legends Arantxa Sanchez, patron of the 2016 Longines Future Tennis Aces and Kim Clijsters. María Dolores was presented with a Longines watch - the Conquest Roland-Garros - as well as a cup from the hands of Juan-Carlos Capelli, Vice President and Head of International Marketing and Jean Gachassin, President of the FFT. She also received an annual sponsorship until her 16th birthday for her tennis equipment.

Longines Ladies Awards 2016, Princess Royal, HorseRacing

The Princess Royal honoured with the Longines Ladies Award 2016

Her Royal Highness The Princess Royal has been awarded the Longines Ladies Award, celebrating her lifelong achievements at the very highest level of equine sport. The Princess Royal was presented with the prestigious Longines Ladies Award at a special ceremony at The Natural History Museum, London, on Monday 13th June 2016. Taking place for the fourth consecutive year, the Longines Ladies Awards celebrate women who have consistently performed at the highest level and made a significant contribution to the equestrian industry through their work. Her Royal Highness was joined by global equestrian industry leaders as they gathered in London on the eve of Royal Ascot to recognise and celebrate the accomplishments of great horsewomen. At the event, tributes from across the sporting world were paid to The Princess Royal for her lifelong dedication to equestrianism.

Prix de Diane Longines 2016

Prix de Diane Longines 2016

The Prix de Diane Longines 2016, the world's top race for fillies, offered an amazing spectacular sporting rendezvous in the unique atmosphere of the Chantilly racecourse. As Title Partner, Official Timekeeper and Official Watch, Longines was proud to be associated with this event, enhanced by the presence of Longines Ambassador of Elegance Eddie Peng Bachchan who awarded Alexia Masseron with the “Mademoiselle Diane par Longines” prize for her outstanding style.

Longines Ambassador of Elegance Kate Winslet in Saint-Imier

Longines honoured to welcome Ambassador of Elegance Kate Winslet to Saint-Imier

Swiss watchmaker Longines was delighted to welcome Kate Winslet, its Ambassador of Elegance, to its head office in Saint-Imier for the first time. The magnificent Oscar-winning actress, who joined the Longines family in 2010, visited the Longines Museum and selected a watch that will be re-issued for the benefit of the Golden Hat Foundation, a non-profit organization that Kate co-founded in 2010, which is dedicated to changing public perception of people on the autism spectrum.

2016 Longines Future Ski Champions; Mikaela Shiffrin; St. Moritz

Highlights of the 2016 Longines Future Ski Champions

Enjoy the highlights of the third edition of the Longines Future Ski Champions, which was held for the very first time in the Swiss alpine resort of St. Moritz, in the context of the of the FIS Alpine World Cup Finals. This year 14 young male skiers, aged under 16 and representing 14 different countries, took part in this unique competition, of which American skier and Longines Ambassador of Elegance Mikaela Shiffrin was the patron.

London Boutique Opening;Kate Winslet;Corporate;Longines;Watches

London Boutique Opening with Kate Winslet

The Swiss watch brand Longines officially inaugurated its first monobrand boutique in the United Kingdom, in the heart of London’s most famous shopping district at 411 Oxford Street, and presented on this occasion its newest Longines Symphonette collection in the presence of Longines Ambassador of Elegance Kate Winslet. The Swiss company also celebrated its new collaboration with the Golden Hat Foundation, which is dedicated to changing the way autistic individuals are perceived.

LONGINES WORLD'S BEST RACEHORSE & BEST HORSE RACE 2016

Longines World's Best Racehorse & Best Horse Race 2016

Longines and the International Federation of Horseracing Authorities (IFHA) have presented the 2015 Longines World’s Best Racehorse award on 19 January 2016 in London, at the iconic hotel Claridge’s. Thanks to his fabulous “Grand Slam” success, American Pharoah, rated 134, was crowned the 2015 Longines World’s Best Racehorse following his victories in the American Triple Crown and Breeders’ Cup Classic. The British racehorse Golden Horn was rated second at 130, while the French mare Treve and American runner Shared Belief shared third place, equally rated at 126. During the same ceremony, a new award for 2015, the Longines World’s Best Horse Race, was presented. The Qatar Prix de l’Arc de Triomphe was declared winner of this important prize, with a rating of 125.75. All the winners were presented with elegant Longines watches from the Conquest Classic collection.

London | Longines FEI World Cup™Jumping 2015/2016

London | Longines FEI World Cup™Jumping 2015/2016

Italy’s Emanuele Gaudiano riding Admara triumphed at Olympia’s Longines FEI World Cup™Jumping, The London International Horse Show. The winner, who was awarded an elegant Longines watch, imposed himself on Great Britain’s riders Ben Maher on Diva II and Michael Whitaker on Viking, who finished second and third respectively. Longines is the Official Partner, Timekeeper and Watch of the Longines FEI World Cup™Jumping Western European League.

 CSI A Coruña’s winter edition

Highlights from the CSI A Coruña’s winter edition

More than 96 riders and 165 horses were set to compete from 11 to 13 December 2015 at Casas Novas’ prestigious winter competition. Top Riders from both the national and international scene vied for first place at the CSI five-star rated competitions, of which four of them count towards rider’s points on the Longines FEI rankings, with the culminating competition of Longines Grand Prix on Saturday.

The Longines Equestrian Collection

The Longines Equestrian Collection

Arches on racetracks evoking horseshoes, stirrups acting as supports to follow their horse around the high jump course, fine leather of saddles: all these strong images are found in the bold lines of these watches dedicated to female equestrian sports lovers. On their wrist, the hands waltz to the rhythm of time and merge with the pace of the horses. With the Longines Equestrian Collection, Longines offers a genuine allegory of the equestrian world in tribute to the deep bonds the brand has forged with it.

Longines Symphonette

Longines Symphonette

The eminently feminine case sports an ellipse and sets the tone: this new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece. An ode to twenty-first century women, the Longines Symphonette is designed for women who want to wear a contemporary yet elegant watch to shine in the spotlight of their evenings out.

Stefanie Graf | Longines Ambassador of Elegance

Stefanie Graf | Longines Ambassador of Elegance

A day in the life of Longines Ambassador of Elegance Stefanie Graf. One of the most talented icons in women’s tennis, Stefanie Graf shares with Longines the love of excellence, performance and elegance, and devotes herself to her foundation "Children for Tomorrow". In this film, we meet Stefanie during the French Open 2015 in Paris and talk about her relationship with the Swiss watch brand.

Aishwarya Rai Bachchan;Longines Ambassadors of Elegance;Beautiful;Watch

A day in the life of Aishwarya Rai Bachchan

A day in the life of Longines Ambassador of Elegance Aishwarya Rai Bachchan. The Indian Beauty has superbly embodied the Longines slogan "Elegance is an attitude" for more than fifteen years and is considered by many as one of the most beautiful women in the world. In this film, Aishwarya joins the Swiss watch brand to launch the new Longines DolceVita during the Prix de Diane Longines 2015 in Chantilly, France.

Longines blends passion with innovation in an elegant watch dedicated to Jumping

Longines blends passion with innovation in an elegant watch dedicated to Jumping

The Conquest Jumping is intended for all those directly involved in Jumping, as well as enthusiasts of the discipline. Trainers, judges and fans will now be able to precisely measure each rider's performance using an elegant analogue wristwatch, while taking into account in real time the many FEI regulations that apply to Jumping competitions.

Longines Global Champions Tour Grand Prix of Vienna

Longines Global Champions Tour Grand Prix of Vienna

From the 17-20th September 2015, Vienna, the 'City of Music', hosted once again the Longines Global Champions Tour for the 4th year in a row. Surrounded by the city’s world famous palaces, museums and monuments, the 14th Longines Global Champions Tour Grand Prix of the season played out under floodlights next to the towering facade of the Rathaus City Hall, and was claimed by Portuguese rider Luciana Diniz. Luciana’s victory on her grey stallion Winningmood has closed the gap on ranking leader and World No1 Scott Brash (GBR).

Longines Ambassador Simon Baker at Royal Ascot 2015

Longines Ambassador Simon Baker at Royal Ascot 2015

Longines Ambassador of Elegance Simon Baker at Royal Ascot for a very British Day at the Races. Longines is the Official Timekeeper as well as the Official Watch and Official Partner of Royal Ascot.

Longines Global Champions Tour Grand Prix of Valkenswaard

Longines Global Champions Tour Grand Prix of Valkenswaard

Marco Kutscher riding van Gogh won the Longines Global Champions Tour Grand Prix of Valkenswaard. The Longines Global Champions Tour is a prestigious 15-stage show jumping series of which Longines is the Title Partner as well as the Official Timekeeper and Watch.

Longines Global Champions Tour of Rome

Longines Global Champions Tour of Rome

Rolf-Göran Bengtsson on Casall ASK won the Longines Global Champions Tour Grand Prix of Rome. The Longines Global Champions Tour is a prestigious 15-stage show jumping series, of which Longines is the Title Partner as well as the Official Timekeeper and Watch.

Cover video the Longines Ladies Awards 2015

The Longines Ladies Awards 2015

Two-term President of the International Equestrian Federation (FEI), HRH Princess Haya Al Hussein, has been awarded the prestigious Longines Ladies Award 2015 in a ceremony at Hampton Court Castle near London.

Video Longines Roland Garros 2015 TV Spot

Longines Roland Garros 2015 TV Spot

In the advert, which highlights Longines' commitment to supporting young athletes, the children coming from all around the globe, walk through a dreamlike Paris to Roland-Garros, taken along by their tennis idols Stefanie Graf and Andre Agassi. There, in front of the Eiffel Tower, they discover the tennis court which serves as setting for the Longines Future Tennis Aces and the final stage of "Rendez-vous à Roland-Garros”: the very place where the dreams of young tennis stars come true.

Video Making Of | TV Spot Longines Roland Garros 2015

Making Of | TV Spot Longines Roland Garros 2015

Behind the scene of the new Longines TV commercial for the French Open 2015. Longines is Official Partner and Timekeeper of Roland-Garros since 2007 Roland-Garros. For the first time, the brand used 3D technology to place its characters in a dreamlike Parisian setting. The filming involved numerous children, as well as the two tennis icons and Longines Ambassadors of Elegance Stefanie Graf and Andre Agassi.

Video Longines Futur Tennis Aces 2015

Longines Futur Tennis Aces 2015

After two days of tournament, during which the 16 participants, aged under 13 years old, could showcase their talent, Xiaofei Wang (China) won against Jack Pinnington-Jones (United Kingdom). Both finalists took part in an exhibition match with Arnaud Clément, patron of this year’s tournament and Michaël Llodra, and were presented with a Longines watch, a trophy, as well as an annual bursary until their 16th birthday.

Video Conquest Classic Moonphase

Conquest Classic Moonphase from Longines

Reflecting at the same time the brand’s presence in the most prestigious equestrian events all over the world and the importance it attaches to its watchmaking tradition, Longines has launched a new chronograph adding to the Conquest Classic collection: the Conquest Classic Moonphase. The sophistication of this model, including a moon-phase display, makes it an eminently refined timepiece and echoes the excellence and elegance of the stars of the equestrian universe

Video Ingeborga Dapkunaite - Longines Ambassador of Elegance

Ingeborga Dapkunaite | Longines Ambassador of Elegance

Naturally elegant, the talented Lithuanian actress Ingeborga Dapkunaite has been devoting her charm and grace to Longines since 2005. Ingeborga has worked with some of the greatest names in cinema and theatre, namely Brian de Palma, John Malkovich, Tom Cruise (in "Mission Impossible") and Brad Pitt (in "Seven Years in Tibet"), to mention only a few.

Video Longines TV spot - Timing Skiing History with Mikaela Shiffrin

Longines TV spot - Timing Skiing History with Mikaela Shiffrin

Discover Longines’ new TV spot featuring the talented alpine skier Mikaela Shiffrin. Shot in Sölden, it highlights the slalom specialist in action, as well as the Official Watch of the ski season – the Conquest 1/100th Alpine Skiing – a one hundredth of a second chronograph specially created for professional Alpine skiers as well as fans of this discipline.

Video Longines World’s Best Racehorse Ceremony 2015

Longines World’s Best Racehorse Ceremony 2015

Longines and the International Federation of Horseracing Authorities (IFHA) rewarded the performance of the greatest racehorses of 2014 on 20 January 2015 in London, at the iconic hotel Claridge’s. Rated 130, the Japanese racehorse Just A Way secured first position and was crowned as the 2014 Longines World’s Best Racehorse. Race footage courtesy and © Dubai Racing Club, Hong Kong Jockey Club, Japan Racing Association.

Video Longines Future Ski Champions 2014

Longines Future Ski Champions 2014

Longines was proud to present the Longines Future Ski Champions competition for the second year running. This event took place on Saturday, 20 December 2014, in Val d'Isère, and gave thirteen female skiers under the age of 16 a chance to compete against each other under identical conditions to those of the professional. Carlotta Saracco, representing Italy, won the 2014 Longines Future Ski Champions title and was rewarded with a Longines timepiece during a prize-giving ceremony that took place in the center of Val d’Isère.

Video Longines FEI World Cup™ Jumping Final in Las Vegas

Longines FEI World Cup™ Jumping Final in Las Vegas

Over the weekend, the world’s best riders and horses offered the spectators a unique show with outstanding performances in Las Vegas famous Thomas & Mack Center. Steve Guerdat (SUI) steered Albfuehren’s Paille to victory in the final of the Longines FEI World Cup™ Jumping on Sunday 19 April. Pénélope Leprevost (FRA) earned the second place with Vagabond de la Pomme while Bertram Allen (IRL) riding Molly Malone V slotted into third place. The finalists were awarded an elegant Longines watch. The culminating day of the competition was enhanced by the presence of the icon of women’s tennis, Stefanie Graf, Longines Ambassador of Elegance.

Video Conquest 1/100th Horse Racing

Conquest 1/100th Horse Racing

The "Conquest 1/100th Horse Racing" is aimed at everyone involved in the world of horse racing – from Jockeys to trainers to passionate fans. It measures multiple intermediary times and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand.

Video Longines Ladies Awards 2014

Longines Ladies Awards 2014

On the eve of the Prix de Diane Longines 2014, the second edition of the Longines Ladies Awards took place in the Grand Stables of the Chantilly Chateau. This ceremony, meant to pay tribute to careers dedicated to the equine cause, illustrates the passion for horses shared by both Longines and the prize-winners. These awards honor the positive influence and exceptional commitment of eminent women in the world of equestrian sports.

Video Baselworld 2014 - The Longines Column-Wheel Single Push-Piece Chronograph

Baselworld 2014 - The Longines Column-Wheel Single Push-Piece Chronograph

As part of the Longines Heritage Collection, The Longines Column-Wheel Single Push-Piece Chronograph models take their inspiration from the rich history of the brand with the winged hourglass logo. Fitted with an exclusive Longines movement, they recall the very first chronograph wristwatches created by the brand. These models are found in three different versions, in steel or in rose gold. Their white dials are adorned with black numerals and a red twelve that matches harmoniously with the blued hands. The fluted crown, in which the push-piece is inserted, completes the traditional aesthetic design of these timepieces.

Video Baselworld 2014 - The Longines Elegant Collection, Part 2

Baselworld 2014 - The Longines Elegant Collection, Part 2

Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude". So it comes as no surprise that the brand is now launching the Longines Elegant Collection, which comprises models that are the perfect embodiment of the classical design and sleek lines typical of Longines timepieces. Available in three sizes and fitted with self-winding, mechanical movements, these watches offer a broad choice of dials, each presenting its own definition of elegance.

Video Behind the scenes with Longines Ambassador Eddie Peng at Chantilly

Behind the scenes with Longines Ambassador Eddie Peng at Chantilly

Behind the scenes at the photoshooting with Asian superstar and new Longines Ambassador of Elegance Eddie Peng. The shooting took place at the Domaine de Chantilly, the Musée du Cheval and at the Auberge du Jeu de Paume.

Video Baselworld 2014 - Longines Equestrian Lépine

Baselworld 2014 - Longines Equestrian Lépine

To mark the year of the horse, the Swiss watch brand is presenting its Longines Equestrian Lépine, a pocket watch in rose gold. Echoing the brand's passion for equestrian sport, the back cover of this exceptional creation is decorated with a horse flying over a jump. The model that served as an inspiration for this new product is a metal Lépine pocket watch dating from 1927 which is now on display at the Longines Museum in Saint-Imier.

Video Longines presents Horse Racing 2014

Longines presents Horse Racing 2014

Tracing the evolution of a racehorse from the start of its training to its victory in one of the most prestigious races in the world, this new video perfectly captures the passion of Longines for equestrian sports. The film presents the collection Conquest Classic, which reflects Longines' key values of elegance, performance and tradition.

Video Longines presents Show Jumping 2014

Longines presents Show Jumping 2014

Longines' vision of Show Jumping in 2014 featuring the Longines Ambassador of Elegance, Jane Richard, and the Conquest Classic watch.

Video simon-baker-the-epitome-of-elegance-in-new-longines-advertising-campaign

Simon Baker is the epitome of elegance in the new Longines advertising campaign

Discover Simon Baker in Longines' new exclusive advertising campaign.
Against a hushed and understated background, Simon Baker -- Longines' ambassador of elegance -- presents an iconic watch: The Longines Master Collection Moon Phases.

Video La Grande Classique de Longines -- The fascination of timeless elegance and sparkling diamonds

La Grande Classique de Longines -- The fascination of timeless elegance and sparkling diamonds

Combining the sparkle of a hundred diamonds with the typical elegance of Longines, La Grande Classique de Longines 100 Diamonds will brighten up your year's end celebrations. Echoing Longines' color, the deep blue shades of the dial match perfectly the vivid brilliance of the diamonds. Its ultra-slim profile, emblematic of the collection, and the suppleness of the bracelet will seduce all women who appreciate refined timepieces with a timeless design. Fill your Christmastime with sparkle and elegance!

Video Simon Baker photo shoot for Longines at Chantilly Racecourse

Simon Baker photo shoot for Longines at Chantilly Racecourse

Longines unveils the first part of the "Elegance is an attitude" advertising campaign featuring Simon Baker. The well-known actor, who plays Patrick Jane in the series The Mentalist, debuted in his new role as a Longines Ambassador of Elegance at Chantilly Racecourse, the home of the Prix de Diane Longines race.

Video The Longines Avigation Watch Type A-7

The Longines Avigation Watch Type A-7

The Longines Avigation Watch Type A-7 was inspired by models developed during the 1930s that had to meet extremely stringent criteria from the point of view of appearance, quality and precision in order to be selected by aviators and bear the name "Type A-7" given by the U.S. Army. Their large diameter and fluted crown enabled them to be easily read and quickly manipulated, even if the pilot was wearing thick gloves. The angled black dial with its large white numerals also ensured easy reading in poor light or turbulence. The angle of the dial was specially designed for the chronograph to be worn on the inside of the wrist. This meant that the dial was aligned with the aircraft's instruments and the pilot could read the timepiece without moving his or her arm or letting go of the controls.

Video Equestrian sports presented by Longines - Part 3

Equestrian sports presented by Longines - Part 3

Part 3 of 3 movies presenting Longines' involvement in equestrianism.

Video The Longines Saint-Imier Collection

The Longines Saint-Imier Collection

Located in Saint-Imier since 1832, Longines has established close links with the village that has seen the foundation and development of the firm. As the only watchmaking company that was set up and still remains in Saint-Imier, Longines has stayed true to its historical values: tradition, elegance and sport. This long relationship has been sealed by a collection of exceptional timepieces all fitted with mechanical movements: The Longines Saint-Imier Collection. The shape of the case -- inspired by a model dating from 1945 -- is a common theme throughout the collection. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design.

Video Equestrian sports presented by Longines - Part 2

Equestrian sports presented by Longines - Part 2

Part 2 of 3 movies presenting Longines' involvement in equestrianism.

Video Longines 180th Anniversary celebration 2012 in Saint-Imier, Switzerland

Longines 180th Anniversary celebration 2012 in Saint-Imier, Switzerland

In 2012, Longines celebrates its 180th anniversary. To mark the occasion, 180 celebrity guests, local politicians, representatives of the Swatch Group and journalists listened to a welcome address at Longines Headquarters in Saint-Imier, Switzerland. Recalling Longines' rich history and its continued development across the ages, the various speakers -- including Nick Hayek, President of the Executive Group Management Board of The Swatch Group, and Walter von Känel, Director of Longines -- all emphasised the importance of the close ties that link the company to the town of Saint-Imier.

Video Equestrian sports presented by Longines - Part 1

Equestrian sports presented by Longines - Part 1

Part 1 of 3 movies presenting Longines' involvement in equestrianism.

Video La Grande Classique de Longines

La Grande Classique de Longines

La Grande Classique de Longines embodies the oldest aesthetic tradition of the brand known the world over for its winged hourglass logo. The ultra-slim profile of the specially designed case lends this collection a timeless beauty. Maintaining all the characteristics of the original creations, the models in this line can be seen to grace the wrists of those who appreciate reliability.

Video Longines TV ad - Timing Skiing History with Aksel Lund Svindal

Longines TV ad - Timing Skiing History with Aksel Lund Svindal

Elegance and performance, two key values for Longines, are brought together in the new Longines advertisement with the Norwegian skier and Longines Ambassador of Elegance, Aksel Lund Svindal. The slogan "Timing skiing history" is perfectly represented by several shots tracing his career and Longines' timing expertise.

Video Longines: 180 years of elegance, tradition and performance

Longines: 180 years of elegance, tradition and performance

Based in the Swiss town of Saint-Imier since 1832, Longines is celebrating its 180th anniversary in 2012. The famous Swiss watchmaker can boast a technical expertise born of tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines -- famous for the elegance of its timepieces -- is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. This film offers a virtual journey the Longines universe and guides you throughout the history of the brand. It introduces some of the milestones that have shaped the image of the brand.

Video TV ad

TV ad "Longines PrimaLuna"

Longines PrimaLuna

Video The Longines Column-Wheel Chronograph

The Longines Column-Wheel Chronograph

Having launched a watch fitted with an exclusive, self-winding chronograph movement featuring a column wheel which controls the chronograph functions in 2009, Longines has now devised new uses for this exceptional, user-friendly calibre. Representing an updated version of the timing equipment that Longines has developed over the years, and guaranteeing complete ease of use, these models have been named the Longines Column-Wheel Chronograph.

Video Longines Boutiques

Longines Boutiques

Enjoy a glimpse at the Longines Boutique throughout the world.
These boutiques are a contemporary interpretation of the brand's traditional values and 180 years of craftsmanship. They illustrate Longines' ability to match elegance and precision, as revealed by the aesthetic purity of its designs.